STANDARD 3.5: Language Arts Literacy

Language Arts Literacy

Mission: Learning to read, write, speak, listen, and view critically, strategically and creatively enables students to discover personal and shared meaning throughout their lives.

Standard 3.5 Viewing and Media Literacy

All students will access, view, evaluate, and respond to print, nonprint, and electronic texts and resources.

Big Idea: A media literate person can evaluate how words, images, and sounds influence a message.
3.5 A. Constructing Meaning
Essential Questions	Enduring Understandings
- What’s the media message	- .People experience the same media message differently.
Cumulative Progress Indicators	Comments and Examples
By the end of Kindergarten:
1. Make predictions about visual information (e.g., pictures in books).
2. Discuss favorite characters from books, film, and television.
By the end of Grade 1:
1. Retell the story from a favorite media program (e.g., television, movie).
2. Distinguish between "pretend" and "real" in the media.
3. Begin to recognize that media messages have different purposes.
4. Speculate about visual representations (e.g., pictures, artwork).
5. Use simple graphs and charts to report data.
6. Begin to recognize the work of a favorite illustrator.
7. Begin to compare and contrast media characters.
By the end of Grade 2:
1. Speculate about characters, events, and settings in books, film, and television.
2. Recognize that media messages are created for a specific purpose (e.g., to inform, entertain, persuade).
3. Use graphs and charts to report data.
4. Recognize the work of a favorite illustrator.
5. Compare and contrast media characters.
By the end of Grade 3:
1. Begin to demonstrate an awareness of different media forms and how they contribute to communication.
2. Identify the central theme and main ideas in different media.
By the end of Grade 4:
1. Interpret information found in pictorial graphs, map keys, and icons on a computer screen.
2. Respond to and evaluate the use of illustrations to support text.
3. Use graphs, charts, and diagrams to report data.
4. Distinguish between factual and fictional visual representations.
5. Identify the central theme in a movie, film, or illustration.
6. Identify the target audience for a particular program, story, or advertisement.
7. Demonstrate an awareness of different media forms and how they contribute to communication.
By the end of Grade 5:
1. Respond to and evaluate the use of illustrations to support text.
2. Use graphs, charts, and diagrams to report data.
3. Distinguish between factual and fictional visual representations (e.g. political cartoons).
4. Identify the central theme in a movie, film, or illustration.
5. Identify the target audience for a particular program, story, or advertisement.
6. Demonstrate an awareness of different media forms (e.g. newspapers, internet, magazines) and how they contribute to communication.
7. Understand uses of persuasive text related to advertising in society.
8. Distinguish different points of view in media texts.
By the end of Grade 6:
1. Respond to and evaluate the use of illustrations to support text.
2. Use graphs, charts, and diagrams to report data.
3. Distinguish between factual and fictional visual representations (e.g. political cartoons).
4. Identify the central theme in a movie, film, or illustration.
5. Identify the target audience for a particular program, story, or advertisement
6. Demonstrate an awareness of different media forms (e.g. newspapers, internet, magazines) and how they contribute to communication.
7. Understand uses of persuasive text related to advertising in society.
8. Distinguish different points of view in media texts.
By the end of Grade 7:
1. Analyze aspects of print and electronic texts that support the author's point of view, opinion, or attitude.
2. Analyze the use of elements (e.g., setting plot, theme, characters) to understand media presentations, such as film, video, television, and theatrical productions.
3. Analyze and respond to visual and print messages (e.g., humor, irony, metaphor) and recognize how words, sounds, and still or moving images are used in each medium to convey the intended messages.
4. Compare and contrast how the various forms of media (e.g. newspapers, radio, television, internet news outlets) cover the same topic.
By the end of Grade 8:
1. Analyze aspects of print and electronic texts that support the author's point of view, opinion, or attitude.
2. Analyze the use of elements (e.g., setting plot, theme, characters) to understand media presentations, such as film, video, television, and theatrical productions.
3. Analyze and respond to visual and print messages (e.g. humor, irony, metaphor) and recognize how words, sounds, and still or moving images are used in each medium to convey the intended messages.
4. Compare and contrast how the various forms of media (e.g. newspapers, radio, television, internet news outlets) cover the same topic.
By the end of Grade 12:
1. Understand that messages are representations of social reality and vary by historic time periods and parts of the world.
2. Identify and evaluate how a media product expresses the values of the culture that produced it.
3. Identify and select media forms appropriate for the viewer’s purpose.
4. Examine the commonalities and conflicts between the visual and print messages (e.g., humor, irony, or metaphor) and recognize how words, sounds, and images are used to convey the intended messages.
3.5 B. Visual and Verbal Messages
Essential Questions	Enduring Understandings
- What values, lifestyles, and points of view are represented in, or omitted from, media messages?	- Media have embedded values and points of view.
Cumulative Progress Indicators	Comments and Examples
By the end of Kindergarten:
1. Begin to sequence a series of pictures or images to tell a story.
2. Show understanding of purpose for pictures in books.
By the end of Grade 1:
1. Begin to interpret messages in simple advertisements.
2. Sequence a series of pictures or images to tell a story.
By the end of Grade 2:
1. Interpret messages in simple advertisements.
2. Use a simple rating scale to judge media products.
3. Begin to look at the effects of visual arts on one’s mood and emotions.
By the end of Grade 3:
1. Recognize the effects of visual arts on one’s mood and emotions.
2. Begin to explore and interpret messages found in advertisements and other texts.
By the end of Grade 4:
1. Understand that creators of both print media and electronic media have a purpose and target audience for their work.
2. Explore and interpret various messages found in advertisements and other texts.
3. Discuss the emotional impact of photos and how they aid understanding.
4. Compare and contrast media sources, such as film and book versions of a story
By the end of Grade 5:
1. Understand that creators of both print media and electronic media have a purpose and target audience for their work.
2. Evaluate media messages for credibility.
3. Explore and interpret various messages found in advertisements and other texts.
4. Interpret verbal and nonverbal messages reflected in personal interactions with others.
5. Discuss the emotional impact of a still image (e.g., photo, poster, painting) and how it aids understanding.
6. Compare and contrast media sources, such as film and book versions of a story.
7. Understand the uses of technology (e.g., the Internet for research).
By the end of Grade 6:
1. Understand that creators of both print media and electronic media have a purpose and target audience for their work.
2. Evaluate media messages for credibility.
3. Explore and interpret various messages found in advertisements and other texts.
4. Interpret verbal and nonverbal messages reflected in personal interactions with others.
5. Discuss the emotional impact of a still image (e.g., photo, poster, painting) and how it aids understanding.
6. Compare and contrast media sources, such as film and book versions of a story.
7. Understand the uses of technology (e.g., the Internet for research).
By the end of Grade 7:
1. Analyze and compare the pros and cons of visual and verbal advertising.
2. Evaluate various media messages for credibility.
3. Develop criteria/rubric to judge the effectiveness of visual and verbal presentations.
4. Make inferences based upon the content of still images.
5. Compare and contrast media sources, such as film and book versions of a story.
By the end of Grade 8:
1. Analyze and compare the pros and cons of visual and verbal advertising.
2. Evaluate various media messages for credibility.
3. Develop criteria/rubric to judge the effectiveness of visual and verbal presentations.
4. Make inferences based upon the content of still images
5. Compare and contrast media sources, such as film and book versions of a story.
By the end of Grade 12:
1. Analyze media for stereotyping (e.g., gender, ethnicity).
2. Analyze visual techniques used in a media message for a particular audience and evaluate their effectiveness.
3. Analyze the effects of media presentations and the techniques to create them.
4. Compare and contrast how the techniques of three or more media sources affect the message.
3.5 C. Living with Media
Essential Questions	Enduring Understandings
- What affects media choice?	- Media choice is affected by personal experience and sense of need.
Cumulative Progress Indicators	Comments and Examples
By the end of Grade 4:
1. Express preferences for media choices.
By the end of Grade 5:
1. Express and justify preferences for media choices.
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